Igloo Ice Cream-A concern of Abdul Monem Limited, has been awarded with the prestigious Bangladesh Master Brand Award which was endorsed by CMO Asia.
The award handover ceremony was held on Sunday at Pan Pacific Sonagaron Hotel in the capital. The award was handed over by World Federation of Marketing Professionals. S.M. Mainuddin Monem, Deputy Managing Director of Abdul Monem Limited received the award alongside G M Kamrul Hassan, Group CEO of Igloo, said a press release.
The award was presented in connection with the independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in Bangladesh. The Award was based not only on financial valuation, but by consumer preferences also. The Awards are held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence. The Mission of the Awards is to educate and disseminate the importance of branding in Bangladesh.